Senior Programmes Recruitment & Marketing Manager

At the National Institute of Teaching, we are working to improve the quality of teacher and leader development at a system level. We believe teaching is a fundamental societal good, a privilege and a responsibility, and we are looking for a Senior Programmes Recruitment & Marketing Manager who can help us reach, engage and recruit the teachers and leaders who will make the greatest difference for children.

This is an exciting opportunity to lead national recruitment and marketing activity across our programmes, ensuring that our approach is ambitious, inclusive, evidence-informed and responsive to the needs of schools. You will oversee recruitment pipelines from initial interest through to programme commencement, using data and insight to improve performance, support regional teams, and ensure that the NIoT meets its recruitment targets across the country.

Working closely with the Director of Recruitment and Marketing, programme faculties, Regional Principals, Associate Colleges and our Research and Best Practice function, you will play a key role in strengthening our national reach. You will lead strategic recruitment and marketing plans, support intervention in areas of need, champion inclusive and equitable recruitment practice, and ensure our messaging reflects the realities of schools, teachers and leaders.

We are looking for someone who combines strong strategic thinking with practical delivery. You will bring experience of leading recruitment, sales or income generation activity, designing and implementing strategy, working towards ambitious targets, and using data to drive improvement. You will also be an excellent communicator, confident working across teams and able to manage competing priorities in a fast-moving national organisation.

This is a hybrid role, with an expectation that the postholder will work from the office at least once a fortnight, and more frequently where required to meet business needs. The role also involves national travel, which may include overnight stays.

Closing date: 31 July 2026

Interview dates: 10th and 11th August 2026

We reserve the right to close this vacancy early if we receive a high volume of applications.

Corporate responsibilities

• To ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the national institute.
• To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person.
• To comply with all reasonable management requests.

Main duties and responsibilities

• Development and leadership of national marketing and recruitment plans, and leadership of strategic intervention support for regions as required.
• Maintain oversight and monitor programme recruitment pipelines from initial interest through to commencement on programme, ensuring the NIoT meets its recruitment targets across all regions
• Offer guidance and support through line management to direct reports within the Recruitment and Marketing team.
• Deputise for the Director of Recruitment and Marketing as required.
• Proactively support the recruitment of programmes in cold spot areas and areas of need
• Use data to continuously analyse and improve national performance, sharing strategic insights with the wider team
• Lead relevant marketing, recruitment and communication materials and enable the regional teams to work hand in hand with Associate Colleges throughout marketing and recruitment
• Champion diversity and ensure an inclusive, equitable recruitment approach, which reflects global best practice, attracts a diverse pool of applicants and is accessible to all.  
• Support the implementation of a new CRM system and ensure it is used effectively to enhance recruitment.
• Manage the budget for programme marketing and recruitment, supported by the Director of Recruitment and Marketing.
• To sit on the viva assessment panels for a maximum of three days per year to support the process.
• To attend and support the delivery of the annual NIoT Graduation Day
• Support the work of the Digital team who manages the tech solution to continuously improve user experience internally and externally

Work closely with: 

• The programme faculties and Regional Principals who undertake regional recruitment; 
• The Regional Principals to leverage the links with Associate Colleges and other Trusts to maximise local recruitment;  
• The Research and Best Practice function to ensure that the best research insights from research are included in the NIoT’s

Essential criteria

• A commitment to the aims of the National Institute of Teaching
• Experience in the leadership and management of programme recruitment, sales or income generation including designing and implementing strategy
• Experience of working towards and achieving aspirational targets
• A very good understanding of the learning and development pathway of teachers
• Excellent communication skills
• Experience of using data driven decision making
• Ability to work independently and manage different priorities

Desirable criteria

• Previous experience of working in a remote or geographically distributed team.
• Previous work experience in Dynamics
• Previous experience of working in a remote team
• Previous line management experience

The NIoT vision is a school system that nurtures the talents of teachers and leaders at all stages of their careers, so they can provide children with the excellent education they deserve. This is an exciting opportunity for someone looking to make a tangible and immediate impact to improve the quality of teacher and leader development at a system level.  

Working at the National Institute of Teaching

Contract: Full time and permanent

Salary: £56,677 per annum + benefits (pay award pending)

Key benefits:

• Generous annual leave – 27 days’ holiday a year (plus 8 bank holidays), rising to 33 days after five years’ service.   
• Flexible working – we offer flexible start and end working times, with hybrid working in place for all roles.   
• Pension - Entry to the Local Government Pension Scheme.   
• Salary sacrifice schemes – we offer salary sacrifice schemes for bikes, cars and tech!
• Lifestyle benefits – We offer discounts on gyms, cinema, retail and much more!  
• Parenthood leave – We offer above the statutory minimum for maternity, adoption and paternity leave.
• Working environment – We have a stimulating, supportive and rewarding working environment with a dedicated team of like-minded professionals.  
• Support: Our Employee Assistance Programme (EAP) provides confidential support for employees on personal or work-related matters.  
• Development: We fully support the development of our staff and ensure that you have a high level of continuous professional development.   

Further information  

We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.   

Notes:

• To ensure a fair and robust selection process, we expect all application responses to be based on your own original thoughts, skills and experience. Our system includes functionality to identify AI-generated content, and applications where responses appear not to be the candidate’s own work may be disregarded.
• We reserve the right to close this vacancy early if we receive a high volume of applications. 
• This post involves occasional travel and overnight stays, which will be paid/reimbursed by the NIoT.
• Candidates must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role
• As a condition of employment this post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and an Occupational Health Check.
• This document is an overview of the role.
• The responsibilities will include but will not be limited to those listed above and it is anticipated that the role will evolve over time and as such the duties may change.
• This document does not form part of the contract of employment.

How to apply

To apply, please visit https://app.beapplied.com/apply/hrmxses7ap

Closing date: 31 July 2026

Contact us: If you have any queries about this role, please email us at [email protected].